Sampling

For the CPG (consumer packaged goods) industry, placing product in the hands of consumers is one of the most critical – and effective – aspects of building a brand. Assist Marketing spends significant time training team members on appropriate sampling processes and policies, especially when it comes to food. In addition to safety protocols, Assist Marketing makes sure its staff understands the importance of not just delivering clients’ products to consumers – but pairing the interpersonal communication with pertinent brand messaging. Beyond the act of handing out product, Assist Marketing staff handle the critical aspects of sampling, including: inventory management, collateral distribution and managing relationship with key stakeholders (e.g. retail contacts).