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When you title sponsor a PGA Tournament, in your own backyard (Dallas), and your sponsored golfer is superstar Jordan Speith (a Texas Longhorn), you do it up big…because everything is bigger in Texas. AT&T and their agency partners paired up with Assist Marketing to activate their tour stop, focusing heavily on consumer engagement.  The week long programming allowed guests and VIP’s the opportunity to interact with the brand and the brand to make an impact on its local community.

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