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As an NCAA Corporate Partner and College Football Playoff sponsor, Buick leverages the power of amateur sports and jewel events such as March Madness to drive awareness and engagement of their Championship Lineup of vehicles. This nearly year-round program includes static vehicle displays, courtesy vehicles, drivers/right seat drivers and interactive games for consumers. In addition to traditional brand ambassadors, Assist also secures product specialists to showcase the newest Luxury cars, Crossovers and SUV’s, placing a heavy emphasis on safety and technology, while bringing attention to the modern look and feel of General Motor’s upscale brand, Buick.

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