On multiple occasions, Dawn and their agency partners have called upon Assist Marketing to deliver the event management necessary to make a big event…even bigger. Celebrating a brand milestone - 40th Anniversary - calls for a big event. Assist assembled an engaging team to provide samples to commuters at Grand Central Station in NYC. Also worthy of a major activation, showcasing that one bottle of Dawn can clean more than 5,000 dishes. Assist Marketing provided (50) BA’s to serve dinner to an entire 5,000-person town in New Jersey – and cleaned all the dished with one bottle of Dawn. Whether an anniversary celebration or activation, Assist’s event solutions and strategy are rinse and repeat.