To kick-off the launch of Dunkin’s espresso menu, the brand and agency partners hosted an influencer event in downtown Chicago. The upscale launch party included entertainment including a barista artist, magicians and VIP guests. Assist Marketing was tasked with providing a combination of promotional staff and micro influencers. With a deep roster of talent in the Windy City, the event went off without a hitch and garnered significant social media impressions, thanks to a number of ambassadors and influencers (within the Assist Marketing field staff database) touting the event on social media.
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