M&M's

The M&M is arguably one of the most iconic characters/mascots in advertising. With such a high brand recall, Assist Marketing was honored to don the colored costumes and bring to life the lovable M&M's characters at retail events, conventions and festivals across the country. The programs included co-op marketing and sampling events in key retailers including HEB, Kroger, Publix, Target and Walmart. Assist Marketing also supports Mars' sponsorship of Kyle Busch and the Joe Gibbs Racing #18 Toyota, activating the NASCAR schedule at both retail and track.