As presenting sponsor of the Heisman Trophy, college football’s most prestigious award, Nissan activated their Heisman House campaign throughout the college football season. Each week, the brand traveled campus to campus, attending premier match-ups to showcase the trophy and their newest line of vehicles. Nissan and their agency partners teamed up with Assist Marketing to provide a roster of more than (25) staff each weekend. Team Assist managed the footprint, appearances by former Heisman Trophy award winners and created a festive atmosphere outside the stadium hours before kick-off.
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