How to Ace Your Assist Marketing Video Interview and Land Your First Gig in Event Staffing

Are you ready to break into the exciting world of experiential marketing? Whether you're new to working events or are an experienced Brand Ambassador looking to book more consistent work, nailing your video interview with Assist Marketing is the essential first step. In this blog, we’ll walk you through how to prepare for the interview, what to expect, and how to stand out as a future brand ambassador rock star!

Completing this interview will allow you to then go on to any number of roles we provide event staffing for – including the biggest national trade shows, conventions, high-profile sporting events, and beyond!

The Interview Process: Your First Step into the Brand Ambassador World

In our previous edition of the blog, we reviewed the Assist Marketing booking process and how to make your profile and application stand out from the crowd of talented event professionals to land your dream gig.

To revisit this information, you can check out our last article here:Want to Work with Assist Marketing? Here’s How to Land Your First Brand Ambassador Gig!

Now that you've applied to your first event in the staff portal and received an interview invitation request via email —congrats! That means our booking team sees great potential in your profile and can picture you  working one of our exciting events soon!  The interview invitation also indicates that we’re eager to set up a time to connect personally with you over a face-to-face (virtual) call to learn more!

Assist Marketing’s one-time, mandatory video interview is conducted over Google Meet and typically lasts around 20 minutes. It gives our booking coordinator team the chance to assess your past promotional and professional experience, as well as learn more about you and your event interests. This is your chance to shine and plays a major role in whether you’ll be booked for your first event!

Dress to Impress: Making a Great First Impression as a Future Brand Ambassador

The way you present yourself during your video interview reflects how you'll represent our clients and the brands you’ll represent on-site. Dress to impress and present yourself as if you're already working your dream gig, including one of the many tradeshows or conventions we staff for. Think polished, professional and brand ready. Also, do not forget to show us you want to work with us and bring your enthusiasm and excitement to the video call!

One of the major aspects future event applicants forget, is to bring their energy and enthusiasm. Dressing and acting professionally in the interview is crucial, but so is showing our team that you have the right personality for the role. If you are a naturally outgoing, high-energy person, show us this! Enthusiasm is a part of your presentation arsenal, and something we often look for to assess if an applicant has the type of energy, enthusiasm and personality to engage with consumers and bring visibility when representing a brand.

Here’s what to do:

●          Arrive dressed professionally. Skip the casual wear or inappropriate interview attire and aim for business or business casual attire (think button up shirt, nice blouse, polo and optional blazer, etc).

●          Arrive camera-ready and early, prepared to hop on the call at the appointed time.

●          Ensure your tech (camera, mic, internet connection) is working and that you have the Google Meet platform downloaded onto your device.

●          Confirm your time zone and the interview time slot.

●          Avoid rescheduling unless it’s a true emergency.

●          Bring energy and enthusiasm to the interview.

●          Be mindful of your background, removing anything you wouldn’t want the booking team to see.

●          Position yourself in a quiet, distraction-free area while seated (not in a loud environment, around multiple people, or while driving, walking, or engaged in another activity).

Remember, this isn’t just an interview—it’s your chance to show you’re reliable and professional enough for the world of event staffing as well as show off your great personality!

Connect with Assist Marketing on Social Media 

This step is optional, but our Assist Marketing social media pages could be a great resource prior to your interview to understand the types of events we staff for, see some of our superstar promo staff in action, and get a better feel for our agency and what your role would entail.

On our social media accounts, you’ll also find helpful tips and tricks you won’t find elsewhere!

Our amazing social media and booking coordinator, Rachel, provides many pro tips on our Instagram page, particularly focusing on optimizing your profile, the event booking process, and the video interview. Rachel’s tips provide many great insights to help you succeed with Assist Marketing and the promotional industry. To catch Rachel’s Talent Tips of the week, be sure to head over to our Instagram page here.

Come Prepared with Questions About Assist Marketing & the Event Staffing Industry

Arriving to your interview prepared with thoughtful questions about Assist Marketing or the promotional industry shows initiative! This step itself, shows that you perform your homework before an important opportunity, and indicates that you will effectively be able to prepare for our events!

While event is different, promo staff are always expected to arrive with a clear understanding of their role, and be able to recite any speaking points provided on the brand their representing. Preparation is always key, in order for any Brand Ambassador to educate consumers and represent brands effectively.

Here are a few strong starter questions:

●          What different types of events or programs does Assist Marketing offer staff throughout the year (that is not currently listed in the Staff Portal). 

●          How do I book my first role after the interview? What other steps can I take to improve my chances of being scheduled for my first assignment?

●          What qualities does a successful Assist Marketing Brand Ambassador have that allow them to be successful at events, and booked repeatedly?

●          How do I prepare for my first event (questions on types of attire, training for the event, or transportation questions).

●          How can I transition from a Brand Ambassador role to a Team Lead or an Event Manager position?

●          How can I stand out from the crowd of other tradeshow and event staff applicants to work exclusive events? 

Preparedness goes a long way and helps booking coordinators remember you when it’s time to select staff.

Let Your Personality Shine—Be Yourself and Stand Out as a Future Brand Ambassador Rock Star

Skills and professionalism are important—but so is personality! In your interview, don’t be afraid to let your personality shine. Engage with the booking coordinator you are connecting with while being your genuine self, making sure to also presenting the same level of energy and enthusiasm you’ll bring to our events! Even if you’re completely new to the world of events, bringing both energy and people skills to the conversation will allow you to stand out!

Remember, many successful promotional staff started with zero event experience. What matters most is that you show up with enthusiasm, ready to learn, grow and represent brands with confidence!

Final Thoughts: The Next Step in Your Event Staff Journey

Once you complete your video interview, you’ll be eligible for your first event booking with Assist Marketing. In next month’s blog, we’ll explore the various roles you can apply for—such as team lead, promo staff, and on-call standby or onsite backup roles—and help you find the best fit for your schedule and experience level.

So, go into your interview with confidence, enthusiasm for the role, and with a clear idea of why you want to work with Assist Marketing and the event staffing world. Your journey to becoming a standout brand ambassador starts here!