Snickers activated their ”Official NFL Sponsor” designation around Super Bowl LII in a big way. Between the NFL Experience and local retail programming, the brand interacted with consumers young and old throughout Minneapolis. Away from the gridiron, the brand also turned to Assist Marketing to help launch their version of a healthy protein bar – Snickers Marathon. Providing samples at major endurance events and marathons, our promotional staff, drive home the key brand messaging and helped inform those with an active lifestyle, Snickers isn’t just a candy bar, it’s a trusted brand to satisfy your hunger.
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